Hapro Vista

VDL Hapro has introduced their latest product, the Hapro Vista, a rooftop tent that can be set up in just 90 seconds. While 90 seconds is impressively fast, a captivating animation can showcase the entire process even quicker, grabbing attention when featured on their stand or website.

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To pitch this concept, we created an initial mockup to demonstrate its potential.

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Personally, I envisioned a rugged rooftop tent against the backdrop of a serene flower field. However, the client preferred to highlight the product in a more adventurous setting, such as the rugged landscapes of Norway, which led to the change in location.